Amari is a jewelry brand tailored for the 15–25 age group, based in Kazakhstan. Its visual identity captures the essence of a shimmering flower, symbolizing trendiness and staying ahead of the curve. The soft pink color palette evokes a sense of lightness and airiness, creating a mood of carefree style and modern elegance. Amari isn’t just about jewelry—it’s a celebration of individuality and boldness, empowering the younger generation to express their unique fashion sense with confidence.
